Senior Marketing Manager

Full-time, Permanent

$120k

4 weeks ago in Marketing and Communications

Job Description:

Our client, a downtown financial services company requires a Senior Marketing Manager to join their team. They are looking for someone who enjoys working in a collaborative environment, can establish effective working relationships across the team and company, and thrives on the developing, establishing and maintaining marketing strategies to meet organizational objectives.

Responsibilities:

Marketing:

  • Articulate offerings, key benefits and messages for use by sales and marketing
  • Work with Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral **
  • Create compelling marketing campaigns using strategies to showcase our abilities to produce results (leads)
  • Drive campaign management for client acquisition programs across multiple channels
  • Collaborate on content for corporate marketing collateral, website/blog/social media, and other initiatives
  • Provide assistance on press releases, contributed articles, presentations, events, and conferences
  • Internal reporting and other duties as assigned

 

Lead Generation & Sales Enablement:

  • Create effective, compelling positioning, messaging, and sales tools that are understood and used
  • Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
  • Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients. **
  • Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue

 

Market Research & Competitive Intelligence:

  • Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership

Qualifications:

  • Creative thinker, excellent listener and communicator
  • 7-10 years of professional marketing experience ideally in wealth management, financial services
  • Experience working with agencies
  • Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile,
  • and “Thrives Under Pressure” are words that describe you
  • Strong communication and presentation skills
  • Ability to communicate with all levels of an organization comfortably
  • Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget
  • Experience working closely with a sales organization with a strong affinity for sales team success
  • Previous sales experience is a strong plus
  • Experienced with CRM, MS Office tools, Hubspot and marketing automation

 

To apply, upload your resume and complete the required information in the “Apply For The Job” section located to the right of the posting. Alternatively, quote the position title and email your resume to: Lindsey; l.title@tdspersonnel.com

If you are already registered with TDS Personnel please contact your Consultant.

TDS Personnel is an equal opportunity employer and is committed to providing employment in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Accommodations within reason due to a disability or medical need are available on request for candidates taking part in the recruitment process.

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