Marketing Campaign Specialist

Full-time, Permanent


1 week ago in Marketing and Communications

Job Description:

Our client, an award winning software company with offices downtown requires a Marketing Campaign Specialist to join their growing marketing team. This role requires experience using both Salesforce and Marketo. This person will manage the marketing strategy and on-going execution of all lead generation efforts for the company; with a focus on driving high quality inbound leads that convert into sales opportunities. Working closely with all cross-functional teams within the organization, this individual will test and optimize into the ideal channel mix to deliver exponential growth across North America.


  • Lead demand generation and execute our go-to-market strategy to drive awareness, interest, consideration and conversion.
  • Manage the demand generation strategy and on-going execution of our marketing efforts, with focus on driving high quality inbound leads that convert into sales opportunities.
  • Manage all external marketing channels and their performance: SEM, email, re-targeting, third-party partnerships, etc.
  • Align with our in-house agency to scope and develop content, ad copy, as well as all creative assets to support all lead gen efforts.
  • Work with cross-functional teams across the entire organization to develop a robust, high-impact lead gen strategy.
  • Create, prioritize, and execute on a demand gen marketing roadmap across multiple channels.
  • Evaluate and advise on the use of new technologies, benchmarking trends, and competitor data to stay at the forefront of B2B demand gen.
  • Analyze all aspects of the marketing funnel and identify areas of opportunity.
  • Work closely with the sales and customer success teams to uncover areas of opportunity to drive growth and improvement across the customer lifecycle.
  • Design and implement growth hacking strategies to build-out our database, with focus on our ideal customer profile (ICP).
  • Execute on the marketing roadmap flawlessly – develop easy to read/access reports on daily/weekly/monthly channel performance, create a structured roadmap to communicate.


  • 2-3 years of hands-on experience in B2B demand generation with detailed experience in paid B2B channels, automation, nurturing & conversion, and a track record of learning new channels quickly (bonus: SaaS experience).
  • Seasoned in developing marketing briefs, managing robust roadmaps, and you can develop workback schedules in your sleep.
  • Gifted in multitasking; can manage multiple campaigns simultaneously.
  • Strong problem-solving skills.
  • Extremely process driven.
  • 2 years’ experience working with Marketo & Salesforce (Bonus: Salesloft and Lane4)
  • Meticulous attention to detail in execution and a self-starting mentality.
  • Excellent quantitative skills with a desire to analyze all channels, plus extensive Excel knowledge.
  • Ability to thrive in a fast-changing, fast-moving, scrappy startup environment.
  • Exceptional problem-solving, decision-making, and communication skills.
  • Polished presentation skills to seasoned executives.
  • Can easily develop end-to-end journey maps for any marketing campaign.
  • Passionate and results driven!


To apply, upload your resume and complete the required information in the “Apply For The Job” section located to the right of the posting. Alternatively, quote the position title and email your resume to: Kendra;

If you are already registered with TDS Personnel please contact your Consultant.

TDS Personnel is an equal opportunity employer and is committed to providing employment in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Accommodations within reason due to a disability or medical need are available on request for candidates taking part in the recruitment process.

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